Mission: How the Best in Business Break Through by Michael Hayman
$32.99 AUD
Category: Marketing
Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead i ...Show more
Payoff: The Hidden Logic That Shapes Our Motivations by Dan Ariely
$19.99 AUD
Category: Marketing | Series: Ted 2
Every day we work hard to motivate ourselves. We spend much of our time trying to motivate the people working for us, with us and in business with us. In our personal lives we try to motivate our friends, partners and children. From the economic point of view, motivation is based on a very simple trade- ...Show more
Fairfax: The Rise and Fall by Colleen Ryan
$32.99 AUD
Category: Marketing
COLLEEN RYAN gives the definitive account of the fate of Fairfax. It is the story of greedy media moguls, angry and ambitious politicians, foolhardy heirs and heiresses, zealous journalists, muddling management and the rise of digital media. The once-mighty Fairfax has been a victim of them all. A drama ...Show more
A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works by Neil Richardson
$19.95 AUD
Category: Marketing | Series: New Tools for Business Series
Fragment markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. "A Quick Start Guide to Social Network Marketing" applies ...Show more