Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts i... read more

The Audience: Marketing in the Age of Subscribers, Fans & Followers
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The fast and easy way to get the most of out social media marketing
Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of plann... read more

Social Media Marketing For Dummies
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 Marketing

Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business.
In ... read more

The Penguin Small Business Guide
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Are you a business owner, manager or marketer responsible for digital marketing and social media? Are you frustrated with your efforts to date, or at not knowing t... read more

I Just Want it to Work!: A Guide to Understanding Digital Marketing and Social Media for Frustrated Business Owners, Managers and Marketers
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 Marketing

Series:New Tools for Business Series

Fragment markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. "A Quick Start Guide to Social Network Marketing" applie... read more

A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works
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 Marketing

Sell your home for the best possible price Thinking of selling up but not sure whether it's the right time, or how to go about it? From helping you decide whether selling really is the best option for you, to finding an agent and choosing a sales method, all the way to exchanging contracts, this step-... read more

Selling Your Home for Dummies
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From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determin... read more

The Art of Social Media: Power Tips for Power Users
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Learn the secrets to excelling at interview, direct from top interviewers and recruiters, in Why You? by James Reed, chairman of recruitment specialists REED, You can't prepare an answer for every interview question. So, of the thousands of questions they might ask, which ones will they ask?After exte... read more

Why You? 101 Interview Questions You'll Never Fear Again
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Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert con... read more

Perfecting Your PitchHow to Succeed in Business and in Life by Finding Words That Work
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Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, compa... read more

Demand: Creating What People Love Before They Know They Want it
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Growth hackers thrive on doing what traditional marketers would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their busines... read more

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
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