Hesketh delivers his ideas in an energetic and intelligent way, often supporting his assertions with specific research examples which are both interesting and lend credibility to his arguments. This sets him apart from similar advice style books (Edge, January 2016)

Introduction: Our Seven Psychological Drivers vii 1 Curiosity and the Importance of having Something to Look Forward to 1 2 Why Keeping an Open Mind will Help you to Understand Others 11 3 Using the Bubble Reputation to Improve how Others See You 23 4 How Fleeting Attraction and Perceived Similarity can Change no to yes 35 5 The Single Most Persuasive Expression You can Ever Use 47 6 How to Worm Your Way into a Group s Affections and Influence Them 61 7 The Chameleon Effect and How to Use Body Language to Your Advantage 73 8 How Your Behaviours Dictate Either Successful Long-Term Partnerships or Relationships Heading for Disaster 83 9 Why Persistence Pays when Asking for a Favour 97 10 The Power of Belief and the Illusory Correlation 109 11 The Anchor Effect, the Drive We have for More and How to Improve Your Negotiating Skills 127 12 The Seven Things You Need to Know to Improve Your Communication 137 13 The Truth About Money and Motivation 151 Conclusion: Our Seven Psychological Drivers and the Pursuit of Happiness 163 The Top 50 Questions for you to Master Influence and Persuasion 175 About the Author 179 Index 000