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Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers (revised edition 1998) by Geoffrey A. Moore & Regis McKenna
$33.95 AUD
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Category: Business & Technology
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Thi ...Show more
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