Selling Your Home for Dummies by Karin Derkley
$29.95 AUD
Category: Marketing | Series: For Dummies Ser.
Sell your home for the best possible price Thinking of selling up but not sure whether it's the right time, or how to go about it? From helping you decide whether selling really is the best option for you, to finding an agent and choosing a sales method, all the way to exchanging contracts, this step-by ...Show more
I Just Want it to Work!: A Guide to Understanding Digital Marketing and Social Media for Frustrated Business Owners, Managers and Marketers by Kevin Spiteri
$24.99 AUD
Category: Marketing
Are you a business owner, manager or marketer responsible for digital marketing and social media? Are you frustrated with your efforts to date, or at not knowing the best strategies to implement? Are you looking to either employ an internal resource to run this function within, or to hire some outside h ...Show more
Demand: Creating What People Love Before They Know They Want it by Adrian Slywotzky
$22.99 AUD
Category: Marketing
Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company ...Show more
Hack Attack: The Inside Story of How One Journalist Exposed the World's Most Powerful Media Mogul by Nick Davies
$34.99 AUD
Category: Marketing
Since 2008, award-winning investigative journalist Nick Davies has worked tirelessly - determined, driven, brilliant - to uncover the truth about the goings on behind the scenes at the News of the World and News International. This book now brings us the definitive, inside story of the whole scandal. Ho ...Show more
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising by Ryan Holiday
$19.99 AUD
Category: Marketing
Growth hackers thrive on doing what traditional marketers would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business ...Show more
Perfecting Your PitchHow to Succeed in Business and in Life by Finding Words That Work by Ronald M. Shapiro
$19.99 AUD
Category: Marketing
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consu ...Show more
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) by David Butler
$32.99 AUD
Category: Marketing
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design. Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, w ...Show more
Social Media Marketing For Dummies by Shiv Singh
$38.95 AUD
Category: Marketing
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a so ...Show more
The Penguin Small Business Guide by Nicholas Humphrey
$29.99 AUD
Category: Marketing
Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business. In this practical, easy-to-understand guide, ...Show more
Like A Virgin: Secrets They Don't Teach You in Business School by Sir Richard Branson
$32.95 AUD
Category: Marketing
Are you interested in setting up your own business, improving your leadership skills or simply looking for inspiration from one of the greatest entrepreneurs of our time? In Notes from my Hammock, Richard Branson brings together some of his best advice, collected from his internationally syndicated New ...Show more
Online Marketing for Small Businesses in Easy Steps: Make the Web Work for You - Almost for Free! by Julia Doherty
$36.99 AUD
Category: Marketing | Series: In Easy Steps
"Online Marketing for Small Businesses in Easy Steps" is aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the mechanics of social networking sites such as Facebo ...Show more
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Matthew Dixon
$32.99 AUD
Category: Marketing
This is the long-awaited sequel to the bestselling sales classic The Challenger Sale. "A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale." (Daniel H. Pink, author of To Sell is Human and Drive). Four years ago, the authors behind The Challeng ...Show more