Author(s): Tier, Mark
A low risk investment you can virtually buy and forget as with Starbucks when it listed: $1,000 invested then is now worth $201,901.18-a return of 202 times your money
Yet. .. such profits are typical of hot growth companies.
But how can you spot the next Starbucks, Whole Foods, Walmart, or McDonalds from the hundreds of turkeys that go public every year?
And how can you avoid companies touted as the "Next Starbucks" or the "Next Google" which crash and burn soon after they hit one of the big stock exchanges?
There's a science to the "Next Big Thing" strategy, and Mark Tier understands it. He shows you that explosive brands like Starbucks, Whole Foods, McDonald's, and Walmart didn't become successful by accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even in their earliest stages. Grasp these foundations of success and you, too, will be able to spot the next Starbucks.
Tier even shows how you, as an "average-investor-in-the-street," can find such a hot growth stock-without leaving the comfort of your own home. You'll also discover-
},>- Two ways you could spot the next Starbucks by "just walking around"
},>- Three simple indicators you can use to cross the "Next Turkey" off your list
},>- Four completely different ways to profit from the next hot growth stock-or the last one
},>- How to weed out the dross by "reading between the lines" of a company's annual report-even if the last thing you want to do is take Accounting 101 !
What's more, identifying the "ingredients" essential for a small business to become a big one becomes a "recipe" for starting a successful business of your own. So rather than investing in the next Starbucks, you could decide to create it yourself!