Crossing The Chasm : Marketing And Selling Technology Products To Mainstream Customers (Revised Edition 1998)
Author: Geoffrey A. Moore & Regis McKenna
Stock information
General Fields
: $33.95 AUD
: 9781841120638
: John Wiley and Sons Ltd
: Capstone Publishing Ltd
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: 01 August 1998
: 234mm X 152mm X 12mm
: United Kingdom
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: books
Special Fields
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: Geoffrey A. Moore & Regis McKenna
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: Paperback
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: 620.00688
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: 238
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9781841120638
Description
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.