Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers (revised edition 1998)
Author(s): Geoffrey A. Moore & Regis McKenna
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Product Information
General Fields
- :
- : John Wiley and Sons Ltd
- : Capstone Publishing Ltd
- : August 1998
- : 234mm X 152mm X 12mm
- : United Kingdom
- : books
Special Fields
- : 238
- : 620.00688
- : Paperback
- : Geoffrey A. Moore & Regis McKenna