Product detail

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers (revised edition 1998)

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers (revised edition 1998)

Author: Geoffrey A. Moore & Regis McKenna
$33.95(AUD)  inc GST
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Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Stock Information

General Fields

  • : 9781841120638
  • : John Wiley and Sons Ltd
  • : Capstone Publishing Ltd
  • : August 1998
  • : 234mm X 152mm X 12mm
  • : United Kingdom
  • : books

Special Fields

  • : 238
  • : 620.00688
  • : Paperback
  • : Geoffrey A. Moore & Regis McKenna