Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Author(s): Doug McKenzie-Mohr
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change; understand various commitment strategies; communicate effective messages; and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.
Product Information
"I highly recommend the definitive and must read book "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition "by Doug McKenzie-Mohr, to anyone serious about creating a sustainable environment policy or plan, and for implementing a system of community-based social marketing. This book will be read over and over again, and makes the ideal textbook for developing and enriching behavioral change regarding sustainability and the environment.Read the landmark and now classic guide "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition "by Doug McKenzie-Mohr, and discover some fresh thinking, and a community based approach to sustainable development. This book provides the framework to transform people's behavior and their lives as they change their behavior and attitudes toward the environment and sustainability."Wayne Hurlbert - "Blog Business World"
Dr. Doug McKenzie-Mohr is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canada's public education efforts on climate change.
General Fields
- :
- : New Society Publishers, Limited
- : New Society Publishers
- : 0.384
- : 31 January 2011
- : 190mm X 230mm X 18mm
- : United States
- : books
Special Fields
- : black & white illustrations, black & white line drawings, charts
- : 288
- : 303.484
- : English
- : 3rd Revised edition
- : Paperback
- : Doug McKenzie-Mohr