Foreword Acknowledgments Introduction: Turning Someday into Payday Part One: The Who and the Why Chapter 1: Idea Brainstorming: Fun, Fast, and Easy Discover the Three "Ps": Passion, Purpose, and Profits Is It Sellable? Quick Start Summary Chapter 2: Markets vs. Topics: Understand the Difference and Prosper Starting Small is Better Chapter 3: Determining Market Size: Easy as The Three Little Bears, It's Got to be Just Right Where's There's a Good Question, There's a Great Answer Chapter 4: Your Subscriber Avatar: Knowing Your Ideal Customer Birds of a Feather Flock Together Chapter 5: Competitive Analysis: The Direct and Indirect Two is Better Than One Quick Start Summary Part Two: Anatomy of Your Business Chapter 6: A Proven Business Model: If it Ain't Broken ... The Pros and Cons of Each Business Model What's a Guru? No Face -- No Name Show Me the Money Chapter 7: Naming Your Inbox Magazine: It's Got to be Good! A Name Can Make You or Break You Give the People What They Want Give it a K.I.S.S. Chapter 8: Design and Frequency: It's All about Engagement When Oh When Plain Text or HTML -- What? Let's Push It! It Needs to Be Actionable and Useful Stick to Your Guns Your Panache Chapter 9: Software and Systems: Technology Made Easy The Bad You Need to Know You Want to Stay Single Websites Have Never Been Easier Opt Them In - Send It Out Chapter 10: Don't Wait: Action You Can Take Right Now Action Step #1 Action Step #2 Action Step #3 Action Step #4 Action Step #5 You Are on Your Way! Part Three: The Useful and the Actionable Chapter 11: Building Your Panel: Content is King Three Easy Steps for Putting Your Panel Together Step 1: Brainstorm a List of Potential Panelists. "No" Won't be an Option Chapter 12: You, the Author: Article Writing Made Easy Alert Yourself Become a Dictator Take it to the Bank Creating the Perfect Article Structure is Golden Creating Engaging Content Be Remarkable Chapter 13: Sourcing Compiled Content: Done For Your Filler Private Label Resale Content Article Sites Public Domain Content Meat, Vegetables, and Bread Chapter 14: Don't Delay: Action You Should Take Right Now Reality Awaits Part Four: The Art and Brilliance of a Community Chapter 15: Landing Pages: Land On it and Squeeze it Baby Quantity Plus Quality Equals A Great List Long vs. Short Squeeze Pages The Elements of a Squeeze Page Get Out of the Headlights Chapter 16: Lead Magnets: Your Ambassador Types of Lead Magnets The Reciprocal Not Peanut Butter & Jelly Be a Leader with Your Lead Magnet Chapter 17: Your First 1,000: It's a Numbers Game Step 1: Social Media Marketing Step 2: Article Marketing Step 3: Active Content Syndication Step 4: Press Releases Step 5: Viral PDFs/Infographics Step 6: Ad & Resource Swaps Less is More Low Hanging Fruit is Always the Way to Go Part Five: Finally, a Real Business of Your Own Chapter 18: Let's Start Monetizing: The Smart Way Affiliate Promotions Nobody Likes Greedy Give Them What They Want The Proof is in the Pudding Selling Advertising Rates and Data: It's all in the Cards Evolution in Advertising Brokers and Managers Logical and Methodical Chapter 19: The Publisher's Matrix: Your Content Empire Determine Your Needs Publisher Method 1: Joint Venture Partnerships Publisher Method 2: Buying and Licensing Content Publisher Method 3: Hiring Ghostwriters Publisher Method 4: Interviewing Experts Do One, Do All Part Six: Big or Small, Your Choice Chapter 20: Measuring by the Numbers: The More You Know, the More You Grow Daily Key Metrics To Keep the Doors Open = Fixed Plus Variable Expenses Costs in Action Subscribers are Your Lifeline You Can Only Improve if You Know Your Results Weekly Key Metrics Long-Term Metrics Successful Entrepreneurs Love Numbers Chapter 21: Building Your Team: It's Good to be Great! Who and When The Million-Dollar Mark Never, Never, Never Outsource ... Gross Revenue versus Profits A Good Problem to Have Chapter 22: Positioning for the Sale: Your Big Pay Day Getting Ready Good Things Come in Threes Start the Right Way Epilogue: Still Growing Strong and Damn Proud About the Author Index