Killing Fairfax: Packer, Murdoch and the Ultimate Revenge by Pamela Williams
$29.99 AUD
Category: Marketing
An incisive, hard-hitting and utterly compelling expose of media, powerful mates and multimillion-dollar deals that reads like a thriller. "Not since THE LATHAM DIARIES came out in 2005 has a book delivered so many scoops, insights and revelations into how power is wielded in Australia ...a treasure tro ...Show more
Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Toy Industry by David Robertson
$34.95 AUD
Category: Marketing
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.As LEGO failed to keep pace with t ...Show more
The Audience: Marketing in the Age of Subscribers, Fans & Followers by Jeffrey K. Rohrs
$41.95 AUD
Category: Marketing
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts inste ...Show more
Everyone's A Critic: Winning Customers in a Review-Driven World by Bill Tancer
$32.99 AUD
Category: Marketing
More than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer revie ...Show more
Yes! Fifty Secrets from the Science of Persuasion by Noah J Goldstein, Steve Martin & Robert B Cialdini
$26.95 AUD
Category: Business & Technology
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors ...Show more
A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works by Neil Richardson
$19.95 AUD
Category: Marketing | Series: New Tools for Business Series
Fragment markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. "A Quick Start Guide to Social Network Marketing" applies ...Show more
How Google Works by Eric Schmidt
$32.99 AUD
Category: Marketing
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young sta ...Show more
Why You? 101 Interview Questions You'll Never Fear Again by James Reed
$22.99 AUD
Category: Marketing
Learn the secrets to excelling at interview, direct from top interviewers and recruiters, in Why You? by James Reed, chairman of recruitment specialists REED, You can't prepare an answer for every interview question. So, of the thousands of questions they might ask, which ones will they ask?After extens ...Show more
Storyteller's Secret: From Ted Speakers to Business Legends, Why Some Ideas Catch on and Others Don't by Carmine Gallo
$29.99 AUD
Category: Marketing
How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning eno ...Show more
The DIY Book PR Guide: The Happier Guide to Do-it-Yourself Book Publicity in Seven Easy Steps by Emma Noble
$19.99 AUD
Category: Marketing
The book world has changed dramatically thanks to the digital revolution. Now, anyone with a great book idea and the time to write it can become a published author. But what happens when your masterpiece goes out into the world? How do you make your book stand out from the crowd and find your readers? ...Show more
Linchpin: Are You Indispensable? by Seth Godin
$24.99 AUD
Category: Marketing
"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your choic ...Show more
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips
$31.95 AUD
Category: Marketing
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with y ...Show more