Paul Rubillo is the Founder and CEO of Dividend.com, the #1 source for long-term investors. Paul's daily content is featured on such major finance portals as TheStreet.com, RealMoney.com, Forbes.com, AOL Money & Finance, and NASDAQ.com. Paul was also formerly the exclusive author of the NASDAQ.com daily e-newsletter "NASDAQ Stocks to Watch." Paul is well-known for breaking down key stocks, themes, and trends in an easy-to-digest style, encouraging investors to understand and take advantage of short-term gyrations while focusing on longterm investment goals. Paul motivates readers to take action within their financial lives today so that they can stay ahead of any impending movements in the market tomorrow. Prior to launching Dividend.com, Paul was a highly successful stock trader who managed his own capital for more than 13 years of full-time market experience.

Preface xiii Introduction 1 Chapter 1: Lessons to Learn from the Recent Economic Downturn 5 Chapter 2: Paul's Ten Step Plan to Financial Stability 13 Chapter 3: What to Know Before You Invest 37 Chapter 4: Investing Rules to Live By 47 Chapter 5: How to Find Winners and Avoid Losers 57 Chapter 6: Selling Is a Virtue 75 Chapter 7: Dividend Stock Investing: The Only Long-Term Strategy That Works 91 Chapter 8: Trading Techniques and Pitfalls That All Investors Should Know 113 Conclusion 133